Leadership Bob Shallenberger and John Cavanagh

Bob and John are exercising leadership in various ways. First of all, they have a vision for their organisation and they have exchanged this purpose with their people. Employees are aware that the company wants to be recognised as the top green builder in the country so they will contribute towards this shared vision.Advertising We will write a custom coursework sample on Leadership: Bob Shallenberger and John Cavanagh specifically for you for only $16.05 $11/page Learn More Also, leadership can be seen through the fact that Shallenberger and Cavanagh have energized their people. They are passionate about their business and have passed on this energy to others in the organisation. This is an action that all leaders have to engage in. Furthermore, leadership has been exercised through the act of working with people well to produce remarkable results at the end. It appears as though they are actually partnering with their employees rather than merely givin g them orders on what to do or how to go about it (Dubrin, 2010). As they attract cool people to work with them, these two entrepreneurs are exercising the role of persuasion. In other words, they have managed to illustrate to the applicants that the company has the potential to provide them with the most conducive workplace environment. It seems as though the would-be employees have seen the supportive environment that they are likely to find here than elsewhere. Also, the leadership role of guiding could be another important factor. If already existing employees are treated with mutual respect rather than being ordered around then they are likely to stick to the company and maybe even spread the word that the firm is a great place to work. This would cause even more cool people to be attracted to it because they would be rest assured that there are going to find what they are really looking for (Dubrin, 2010). Cool people are likely to be keep working for Highland Homes because th e owners are passionate about what they do. Instead of merely taking a businesslike and boring approach to everything, Shallenberger and Cavanagh believe in doing everything passionately. This inclination is going to rub off on everyone else as the latter will not just be thinking of their workplaces as just any other job.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, these two business owners have used very creative ways of handling business. For instance, they have the stereo, CD player etc that are typical in all their homes. Cool people are likely to want to work for people who continuously look for creative ways of doing business. Also, as opposed to being highly bossy, the employees of Highland Homes are going to stay on because they will find that their employers are very inspiring. They will be motivated to keep reaching their potential and this will definitely keep them there (Dubrin, 2010). In order to be the top green residential builder in the US, Shallenberger and Cavanagh may need to cultivate great interpersonal skills within themselves so as to maintain a close association with the team working for them. This will cause them to possess joint accountability and decision making ability. A case in point was Roadway management which spread leadership to lower levels. This ensured that everyone played a part in the success of the firm and eventually contributed towards the realisation of huge profits. Essentially, what this implies is that once responsibilities are shared then the likelihood of attaining common goals is going to increase. They must motivate their people to want to work harder so that Highland Homes can outsmart or outdo their competitors. People who are driven by passion rather than rules are likely to put in more and their results would speak for themselves (Dubrin, 2010). Reference Dubrin, A. J. (2010). Leadership: Re search Findings, Practice, Skills (6th ed.). Rochester Institute of Technology This coursework on Leadership: Bob Shallenberger and John Cavanagh was written and submitted by user Ahmad Mann to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Questionnaire Design

1 – Introduction 1.1 For this assignment the service that has been investigated is the Southampton Institute Library. The aim of the study is to highlight any existing or potential problems the computer workstations on the 3rd floor of the library may have. 1.2 The purpose of this report is to explain the type information that is needed and the ways in which the necessary data can be obtained. It will also describe the chosen survey method that was used to gain the required data, why this method was chosen and how it was put into action. 1.3 This report will write up and finish the research as stated by Martyn Denscombe 2003 â€Å"the process of research is not complete until findings have been written up†. 2 – Main Body 2.1 One of the most common methods of surveying people’s thoughts and opinions is by using questionnaires. Business rely heavily on survey results, to aid them identify what their customers and clients want, so large amounts of money are invested into the design of them, helping to ensure the businesses receive useful feedback. Because questionnaires are such an effective method of recording information, it will be the method used to collect relevant information for this report. Before the questionnaire can be designed and implemented, the goals (what you want to learn) have to be established. 2.2 The goal of this report is to identify thoughts and opinions, relating to the information technology aspect of Southampton Institute’s library. More specifically, focusing on the computer work area (located on the third floor) and the availability of computer workstations. As the goal of the questionnaire has been acknowledged, a sample or target population has to be determined. The sample that is chosen has to be relevant to the goal of the survey, so that useful information can be gathered. In the case of this report, the sample will be students, studying at Southampton ... Free Essays on Questionnaire Design Free Essays on Questionnaire Design 1 – Introduction 1.1 For this assignment the service that has been investigated is the Southampton Institute Library. The aim of the study is to highlight any existing or potential problems the computer workstations on the 3rd floor of the library may have. 1.2 The purpose of this report is to explain the type information that is needed and the ways in which the necessary data can be obtained. It will also describe the chosen survey method that was used to gain the required data, why this method was chosen and how it was put into action. 1.3 This report will write up and finish the research as stated by Martyn Denscombe 2003 â€Å"the process of research is not complete until findings have been written up†. 2 – Main Body 2.1 One of the most common methods of surveying people’s thoughts and opinions is by using questionnaires. Business rely heavily on survey results, to aid them identify what their customers and clients want, so large amounts of money are invested into the design of them, helping to ensure the businesses receive useful feedback. Because questionnaires are such an effective method of recording information, it will be the method used to collect relevant information for this report. Before the questionnaire can be designed and implemented, the goals (what you want to learn) have to be established. 2.2 The goal of this report is to identify thoughts and opinions, relating to the information technology aspect of Southampton Institute’s library. More specifically, focusing on the computer work area (located on the third floor) and the availability of computer workstations. As the goal of the questionnaire has been acknowledged, a sample or target population has to be determined. The sample that is chosen has to be relevant to the goal of the survey, so that useful information can be gathered. In the case of this report, the sample will be students, studying at Southampton ...

Cringe Story Essay Example | Topics and Well Written Essays - 500 words

Cringe Story - Essay Example As I was heading towards the restaurant to grab a cup of coffee I saw someone gazing at me from distance. He had a persona like none other, a very charming and a good looking guy was consistently trying to establish eye contact with me and I was consistently pretending as though I had a decision to make but it was a fairly easy one. I went straight to him and introduced myself; he was taken aback initially but settled down like a duck takes to water. He had a very strong personality and a very impressive one too, he was very good at conversing and this was something I was looking for in my ideal man. I knew this was a match made in heaven and this was certainly not the first time I thought so, fickle minded people get carried away very quickly but deep down I knew he was the one. We had a very interesting conversation about the purpose of our trips, he had come there to attend a wedding and also to catch up with a few other friends while I had also come there for the very same purpose, everything seem to be in accord. I was completely blown away with his charm; he was not like the usual guys I had met earlier. He was something special and the way he carried himself was splendid. We inevitably ended up exchanging numbers and I got a call from him the very same night, we spoke for hours without realizing it, the time just flew past. He was never shy of offering his helping hand when I needed it the most, I remember him bailing me out of trouble many a time. Likewise, I tried to help him as much as I possibly could. We also started going out together more often than not, I got to know him better and he also had several opportunities to know me better. Upon looking back I realize that mundane day was not mundane after all and we were destined to meet on that particular day. Today we have taken our friendship one step forward, we have decided to get engaged and the future

What Effect Does ADX Have on Atherosclerosis Article

What Effect Does ADX Have on Atherosclerosis - Article Example Image 1 the image above shows the pathway by which the Adrenal glands respond to the signal triggered by the brain.1 When the adrenal glands are removed, there is a sudden decrease in the epinephrine, norepinephrine and hormones. This could lead to disastrous effects in the body. Reasons for an adrenalectomy could be due to an adrenal mass (incidental adenoma), pheochromocytoma, Conn’s Syndrome (aldostrenoma) and Cushing’s syndrome.2 Atherosclerosis is a stress inducing disease. The adrenal glands respond to the development of atherosclerosis and release hormones to reduce the further developing. In atherosclerosis the Low Density Lipoproteins (LDL) enter the endothelial cells in the cell wall where they are oxidized. Oxidized LDL is toxic and induces inflammation. The monocytes, in the blood passing through the artery, respond to the inflammation and engulf the macrophages (cholesterol rich oxidized LDL). These form foam cells, filled with lipid. The cells die (apoptos is) and leave a lipid core. The body’s attempt to heal forms a fibrous cap over the lipid core. LDL growth continues causing the elastic membrane to stretch outward. Arterial remodeling takes place to maintain the artery’s shape, however if the lesion continues to grow the growth will continue inwards when it cannot stretch outward anymore. This narrows the diameter making it less easy for the blood to pass through, and the fibrous cap is now very thin after is has been stretched which increases chances of lesion rupture. Glucocorticoids are stress-response hormones; the hormone is released in response to stress in the body by the adrenal glands. Glucocorticoids also play a role in the further developing of atherosclerosis. The glucocorticoids inhibit the colony growth of macrophages; this is beneficial to reducing atherosclerosis. However, glucocorticoids have side effects which could increase the chances of developing atherosclerosis, such as high blood pressure, ind uction on hypercholesterolemia, impairment of glucose tolerance, hypertriglyceridemia, imbalance of thrombosis and fibronolysis.3 In the present study, I hypothesized that an adrenalectomy will lead to further the development of atherosclerosis in the LDL-knockout mice. To test this hypothesis, the levels of stress was compared to the development of atherosclerosis in both sham operated and adrenalectomized (ADX) mice. The genetic differences were compared after the sham operation and the adrenalectomy took place. This study demonstrates the effect of ADX on atherosclerosis. Methods: In this experiment 12 week old female LDL-receptor knockout mice were used. Supplied by, my supervisor Menno Hoekstra. The mice were caged in groups of four or five. The drink bottles contained a saline solution, from which the mice could drink at any time, also during fasting. Diet N is made up of cholesterol, fat and cholic acid. The experiment took place as follows; the mice were 6 weeks old when the ADX and SHAM operations took place. This is week 0. At two weeks the mice gained strength after being fed the chow diet. Blood was drawn at two weeks. At six weeks the mice were put on diet N and blood was drawn again. At 8 weeks the mice were sacrificed after blood was drawn. Sacrificing: The adrenalectomy takes place when

Performance Appraisal Essay Example | Topics and Well Written Essays - 500 words

Performance Appraisal - Essay Example During the process of appraisal, each employee performance is reviewed against the objectives and standards for the financial year as agreed at the previous appraisal meeting. It is very important for career and succession planning purposes for the employees, jobs that are crucial and for the entire organisation. Despite the fact that performance appraisal is mainly used for motivation of employees, it has a number of purposes which include: development of positive attitude towards work, behavior development, communication and alignment of employees and organization objectives and boosting the positive relationships between the employer and the employees (Grote 107). Each organization has its own performance appraisal system. This work would focus on the development of a performance appraisal system for the Verizon Wireless. As it would turn out later, the appraisal system depends on the kind and nature of the job being appraisal. Technical and complex jobs require more appraisals. In such cases, appraisal is mainly used to retain the employees. This paper would develop an appraisal system for a customer service post (Grote 111). Retail customer support representative is expected to handle the customers issues related to the company. Based on the performance, the retail customer support representative would be appraised in a number of ways. Following an excellent job, the company, through the human resource department would appreciate the work done by retail support representative by offering one or combination of the following items or rewards. The person would be offered an award-winning training and competitive salary if he or she displayed high level of quality in key areas such as time consciousness, communication and presentation skills. The nature of appraisal would depend on the area(s) perfectly done (Grote 113). The employee who would display perfection in key areas such as time management or

Planning and development of BMW in Malaysia

Planning and development of BMW in Malaysia BMW Group is one of the worlds largest premium carmakers and BMW is also the parent of the company of BMW MINI and Rolls-Royce car brands, and, formerly, Rover. BMW headquarters in Munich, Germany. The company slogans in English are The Ultimate Driving Machine and Sheer Driving Pleasure. BMW was founded by Karl Friedrich Rapp in October 1913. Automobiles, motorcycles and financial services are three segments that operate by BMW and they manufactured the first passenger car running by hydrogen. BMW manufacturing is plant in Germany, Austria, UK, USA, Mexico, South Africa, Egypt, Brazil, Malaysia, Indonesia, Philippines and also Vietnam. BMWs main competitors include Acura, Alfa Romeo, Audi, Cadillac, Infiniti, Jaguar, Lexus, Mercedes-Benz and Volvo all of this are consider luxury brands of the car products. Nowadays, BMW is support by 11different types of series.( Knozolvilag, no date) According to the research, shown that there are 2 new divisions for BMW been introduce in October 1, 2007. Which are corporate and brand development will be lead by the director of corporate planning this is focus on the vital for brand management, corporate planning, and strategic implementation BMW. Second, purchasing and supplier network that headed by Dr.Herbert.Diess. The purpose are to reduce the material cost and expenses factor. (Nina Mendioli, no date) 1.2 LATEST FINANCIAL SITUATION 2010 BMW Malaysia economy continue to growth and sales up to August growing by 7.1% from 2,635 units to 2,893 units and are expected that reaching a total sales figure of 4,000 vehicles by the end of the year. So the financial overview BMW Malaysia consider in a well and positive situation. (Wemotor.com, 2010) *All in euro million *Sales: unit 2007 Net profit: 1,184 sales (automobiles): 1,551,490 cost of material: 36,638 (BMW, 2008) 2008 Net profit: 384 sales (automobiles): 1,446,055 cost of material: 34,044 (BMW, 2009) 2009 Net profit: 202 sales (automobiles): 1,231,893 cost of material: 28,300 (BMW, 2010) Overall the company performance, let see from net profit for automobile BMW from 2007 until last year 2009 are decreasing, especially around year 2008 in UK and US BMW company are hits by credit crunch (Chris Reiter, 2010); this are the reason of decreasing of net profit. But the sales for automobile are actually decreasing but not tat much are around 5 to 10% from 2007-2009. Next, for the cost of material for year 2008 to 2009 are decrease around 15 to 20%. 1.3 BMW MISSION STATEMENT BMW worldwide mission statement is: The mission statement up to the year 2020 is clearly defined: the BMW Group is the worlds leading provider of premium products and premium services for individual mobility. (BMW education program, 2001-2010) 1.4 BMW CORE VALUE AND MARKET SHARE BMW is a world tops luxury car maker so they have their own financial core value which is ULTIMATE CARE to build up and maintain the customer relationship bye offering all-sided financial and insurance service. Uniqueness through diversity Leadership Teamwork Involvement in community Mutual respect Associate growth development Taking risks Excellence through quality innovation Courteous FAir Responsive Efficient (BMW financial service,2007) 2010 of April managing director of BMW Malaysia announced: they are confident with 2010 years sales and market share and will be better than 2009 because BMW already perform very well on 2009 although economy is downturn and BMW730Li and BMW Individual 760Li is launching so this make them more confident. (Nurul, 2008) 2.0 MARKET SITUATION 2.1 SECTOR TREND In Malaysia, BMWs main competitors are Mercedes, Audi and Lexus. In 2008 have been reported that sales are rise 32% compare with 2007. First seven months of 2009, BMW Malaysia sold 2,048 units compared with 2008 is 2,133 during the same period. So on for the first quarter 2010, Malaysia sale 967 and increase 14.0%. Malaysia BMW is doing very well for the moment. (Business time, no date), (EUGENE MAHALINGAM, 1995-2010), (Horatiu, 2010) 2.2 PESTEL The external audit are contain with PESTEL which are political change, environmental effects, socio-cultural change, technology change, Economic, and also legally in Malaysia. (FRANCES and STEPHEN, 2003.) The political change effects for BMW are actually not much. Overall of the political are actually have no impacts for BMW in Malaysia. Unless if we assume that the Malaysia politic suddenly become worst and confusion like: Thailand as an example, then it will directly effect BMW as no people will buy this luxury car at the suffering time while politic in the country is not stable. Because if the politic is not stable and always demonstrate everywhere in Malaysia, Malaysian will feel very dangerous and like taking a risk driving so expensive car while the car may just sacrifice on every time. Environmental automobile companies have to show that they responsibly use the available resources and care about the environment, so that wont pollute or damage the environment. In Malaysia, people are starting to have awareness of environmental issues and many company start to do go green for their company. BMW reduced plant emissions and vehicle consumptions, which required improvements in engine technology and aerodynamics. The BMW Group has a program call EfficientDynamics are to reducing the consumption. (Anonymous, 2000-2010) The socio-cultural are all about demographic, culture and attitude. In Malaysia, nowadays the age that the new generation starting working are mostly after college or University that mean age around 22 to 23 year old. So most of the people only start working and have specific amount of saving after working. So, it will be quite a time for younger people to buy BMWs car. The occupation is very important that because of the highly cost to purchase BMWs car, so people must have a successful job and image to afford before buy the car. The genders who afford to buy BMWs car are mostly male because quite many % of female in Malaysia are housewife so impossible to consume BMWs car without income. Location where have more people buy BMWs car are citizen because the income are optimize compare with villager. Technology for BMW in Malaysia its shows that the fields of security and alternative energies, e.g. hydrogen, electricity are the part that they focus on now. It also shows that in the automobile company we need to put a lot of efforts and invest into the RD. Technology is becoming the reputation of the vehicles and automobile manufacturers employ the use of technology by adding gadgets into their motors as an example are the BMW 7 series iDrive. To increase the engineering and the quality of the models, BMW use an advance technology on it. (Anonymous, 2000-2010) Economy is first about the reducing of the car demand because of the increasing of the petrol price. Next, if the economy in Malaysia goes down this will also affect BMW indirectly because will happen unemployment. The economy goes down and many peoples loss their job and have no income so that is impossible for Malaysian to purchase BMW luxury car during economy make everyone suffering. But for this moment Malaysia are not facing this problem yet. Apart of that, the inflation is also giving effects for BMW. Legally the legal factor is all about environmental protection law, employment law, and taxation policy. It is pollution control and remediation and to protect the environment and ensure that the BMWs car is not giving any negatives impacts to the environment in common sense. The employment law also very important in which it is all about relationship between employee and employer, and is to protect the right of the employee. Example: woman law, working hours law, labour medical law and etc. Any changes of the employment law that are not fair may affect the workers and directly affect BMW organization operation. 3.0 COMPETITOR SITUATION ( BMW AND COMPETITOR SWOT ANALYSIS) 3.1 BMW SWOT ANALYSIS Strength: The product development on the core platforms keeps its various brands distinct. BMW is one of the most successful multi-national brand premium car manufacturers. It is independently owned by BMW. BMW is the only car manufacturer possessing three non-overlapping premium car brands in the portfolio. BMW always want to be the best and keep focus on RD by number of the new models the group has released over few years. Weakness: Fail to enlarge the range because of the pricing are expensive and majority of the consumer are fail to afford it. BMW Company is associated with luxury price product. Highly cost in Germany headquarter manufacturer that affect the company profitability, and BMW still have not that much manufacturer in lower cost country such as Thailand, Vietnam and etc as what we can see now many of the competitor most of their manufacture are moving to the lower cost country. To maintain the BMW cars maintenance cost is heavy. Opportunities: Based on secondary data, China is ranks as third largest market for BMW 7 series luxury limousines. Dealers expand to many countries. Huge demand for smaller car in market Globalization expand and entering into the new market. Many potential in the Asian for the BMW market. Threats: The pricing of the oil is going up higher and higher once upon the time. The price of the raw material of the car is increasing and then offset the company earning. Dropping of the dollar against the euro being threaten to undercut BMW top line and so that decrease the profitability. The government policies of exchanging rate. Quite strong competitor like: Mercedes, Audi, Lexus. 3.2Competitor SWOT analysis (Mercedes-Benz) most direct competitor Strength SUV bumper Famous brand name like BMW More than 80% of the model still on the road Mercedes car resale are still valuable Successful F1 team Mercedes have roadside assistance connection Fuel cell concept to increase range and power for earlier version Weakness Building time Pricing too premium JIT (just in time) Waiting time Opportunities Joint venture Development of the new model Professional sport sponsor Environmentally car concept Maybach design concept Threats Entrance to new market Little to no experience BMW competitor, luxury small car with cheaper price 4.0 OBJECTIVE 4.1BMW SMART objective Malaysia Specific, measurable, achieving, realistic and time-based for the objective of BMW are seek to where would we want to go. It is very specific to example: profitability objective and promotion objective. BMW clear that what specific that they want to achieve, quantify the objective, it must be achievable and also realistic for the resources like money and people to achieve the objective and when do BMW want to achieve. FINANCIAL OBJECTIVE Sales volume objective 2010: Increase to around 10% to over 1.4 million units. Full year EBIT margin: Over 5% expected for automobile. Financial service: Earning more than last year (2009). Return on equity over 18% in 2010. Sales volume objective 2012 ¼Ã… ¡five-year plan of achieving annual sales of 1.8 million vehicles. CUSTOMER AWARNESS For individual customer service: Provide premium services for individual mobility. Customer relationship: Ultimate care and build up customers relationship by starting provide all-sided financial and insurance service. SOCIETAL OBJECTIVE Societal objective: Take care of the environment by doing more on RD, create car which are environmental friendly which are now the whole world concerning. Objective until 2020: BMW Group is the worlds leading provider of premium products. 2020 objective BMW: Reach annual sales of 2 million by 2020. 5.0 STRATEGY 5.1 CUSTOMER ANALYSIS BMW IN MALAYSIA There are three steps in the customer analysis which is fall into segmentation, target market, positioning. In the segmentation section BMW Company need to do for the psychographic segmentation, behavior segmentation, and profile characteristic to help the company to do the targeting more effective. The lifestyle and personality is group into the psychographic segmentation. Lifestyle and profile in Malaysia is depending on what are the persons occupation, and the family background. If they are professional and paid by the company very high salary or the family is rich and the parent can afford to buy the BMW car, and BMW rank as one of the top luxury carmaker. Research shows that the main market for the BMW is actually more than 65% of sales at Europe and North America, but Asian market is actually a big market. So this show that not most of the Malaysian can afford to buy the car but only some of the Malaysian that who can afford and the BMW lovers will be able to buy BMWs car. Beha vior segment are benefits sought and perceptions and beliefs. The person who able to purchase BMWs car may have successful image or very high income monthly, or they may want to have a modern, sport and luxury looks. Some of the Malaysian that who can afford to buy BMWs car are because of BMW brand superiority, performance, reliability and quality. (SlideShare, 2010). Furthermore, in Malaysia driver who can afford to drive BMW also depend on their place, in the city we can see more Malaysian driving BMW rather than rural location. It will still have but lesser if compare with city. Targeting is come after segmenting and it is very vital in the segmenting, targeting and positioning. BMW have a high competitive, the main manufacture that BMW compete with are as discussed before to name a few are Mercedes, Jaguar, Audi, Lexus, Porsche and etc. The products that other competitors manufacture produce have similar price, product, quality and image. Most of these competitors are special and valuable brands, and they use differentiated strategies to produce large ranges of cars and have same product life cycle with BMW. Each of these companies sells car with different brands image, Jaguar is seen as a luxury, reliable and quality producer that BMW also do the same thing but on the other hand Alfa Romeo is famous with their stylish and performance breed but unreliable car from the research. (SlideShare, 2010). Inside Malaysia we can see most of the gender who drive BMW still male more compare to female and the design are more suitable to boy compare to female although we can still see female driving BMW as long as they able to purchase it. In the positioning stage, we can position that in Malaysia most of the male can purchase BMW than female depend on their successfully of their occupation or image and also family background are one of the big reason. In the city of Malaysia have more people drive BMW than village and the competitive is actually not a very big affect for BMW because BMW brand have already build up for quite a long time and most of us can identify BMW logo on the road and BMW have it good reputation and high and trusted quality in Malaysia as well. So BMW operate has seen as a good and loyal consumer at the market they operate. 5.2 MARKETING MIX IN MALAYSIA The marketing mixes are 4ps (product, price, place and promotion). The most important thing in marketing mix is product. In an organization, to ensure their successful, they must first have product that can satisfy consumer desire and satisfaction like: BMW is car. As a marketing people, we need to develop a product into the brand and create single position in mind of customer. BMW present models are: BMW 3 series: sedan, coupe, convertible, touring and compact. BMW 5 series: sedan and touring BMW 6 series: coupe and convertible BMW 7 series: sedan BMW Z4 : Roadster BMW X3 : SUV BMW X5 : SUV BMW M : convertible and coupe (BMW Assignment, 2010) When each BMW product have been developed and introduce to market, we need to know a product life cycle. Any of the products are actually have a life cycle including car. So, we need to develop a car clearly know that where and when the product will be growth, mature and decline. PRODUCT LIFE CYCLE CURVE (NetMBA, 2002-2010) BMW know that the importance to making sure not all the product will at maturity level, so this might be result in the products beginning to decline which at the same time. Normally the product has a period of time to launch and take several years. When this series car going to mature level and the company will start to get something new to delivering the consumer new satisfaction. As an example: BMW company launches X5 at year 2000 and they launch new series of X5 at 2006. Next, BMW 3series, it 7 years life cycle and 7series for 7 years only for the first models life cycle was longer to 9 years. It is clear that BMW is spread over a period of time a life cycle of his 3 products. Many of the BMW cars need to manufactured, designed, and launched to ensure the car is attractive within the quality. Next, is the pricing for BMWs car in Malaysia. The pricing are from approximately RM203,800.00 to RM1,388,800.00. There are many factors that can affect the car price of car because of the engine size, motor sport version and etc. Example: the pricing strategies that have been used by BMW for the 3 series version. BMW 320d M SPORT price from 255,800.00, BMW 320i from 236,800.00, BMW 320i COUPE from 289,800.00, BMW 320i M SPORT from 248,800.00, BMW 323i from 275,800.00, BMW 325i CONVERTIBLE from 439,800.00, BMW 325i M SPORT from 309,800.00, BMW 335i COUPE M SPORT from 498,800.00. According to the research, most of the competitor like: Audi, Alfa Romeo their 3 series are also around the same price. The reasons are car industry is too big and not so important for the production cost and it is not necessary to earn a large profit. (CAR PRICE GUIDE 1995-2010), (SlideShare, 2010) The placement for BMW is also very vital. There are more than 10 dealers that we can find in Malaysia. Auto Bavaria ( Glenmarie, Johor Bahru, Kote Kinabalu, Kuantan, Kuching, Penang, Segambut, Sungai besi) , Ingress Auto, Lees Motor Auto Care, Sapura Auto, Seong Hoe Premium Motors and Tian Siang Premium Auto. The dealer which is nearer to the consumer place will be chosen and give the best services. BMW operates in more than 100 countries and with approximately 4000 plus dealers which are authorized to sell BMW new used car, parts and after sell service product are provided for all the BMW customers. (SlideShare, 2010), (BMW Malaysia, 2004). The process of BMW distribution: Manufacturer Dealers Consumers To do the promotion for BMW, on 28 October 2010 BMW have already introduce New Auto Bavaria which is the largest premium automotive dealership in the Southern Corridor of Peninsula Malaysia. By adding more dealers in Malaysia will also helping in promote BMW brand indirectly. (Sashi Ambi, BMW Malaysia, 2004) Malaysia BMW also does product planning, advertising and promotional activities. Planning campaign done to increase the sales volume. Event launches for the new models car. Below shows the advertising/campaign slogans that used by BMW: Slogans used: Positioned itself as the brand with the unique benefit of a luxury car that provides an exhilarating driving experience with advertising. The Ultimate Driving Machine. (Ezzy Get A Car, 2008-2009) Time frame: Established itself over time from its introduction in US market in 1974. Ran for 15years, overall brand-focus on prestige. (Ezzy Get A Car, 2008-2009) Next, promotion have been done also example: limited edition on 24 January 2010 are offered for the coming Chinese new years it involved (3 series and 5 series). In 2009 January 10and 11th, the open house is also invite all the peoples to join and offering attractive financing packages, cultural delights and Ang Pows worth up to RM888 (terms conditions apply) and BMW also offering interest rates from as low as 1.38% as a promote activity. Unbeatable interest rate of 1.38% from BMW Credit also offered by BMW if purchase limited BMW 5 series editions, BMW 523i Executive Edition and etc. (Ezzy Get A Car, 2008-2009) 6.0 FORECAST AND IMPLICATION IMPLICATIONS According to the BMW annual report shown that, from 2003- 2006 the net profit after minus the lost for last year is increasing. From 2005 to 2006 the net profit is increase around 28% and 2003 to 2004 are increase around16%. (BMW Group, no date). Only come to year 2007 to 2009 the company net profit is decreasing because of credit crunch issues. (Chris Reiter, 2010) But come to 2010 year assume that company margin can be increase around 10 %; and believe that after the economy straighten up 2010, their annual report for coming year 2011 and 2012 will be slightly increase from 5% to around 10% for their net profit and sales for automobile. I assume that on 2010 BMW Company sales of automobile (unit) will achieve to 1.4 million and until 2012 they hope to achieve to 1.8 million. So I assume that on 2009 to 2010 the sales (unit) automobile will increase 15% to achieve this 1.4million number and on 2011 to 2012 it will be increase around 16% to make it 1.8million for the sales (unit) of automobile. In short, will became the leader in the premium car manufacturer industry soon and create car which are more environmental friendly within 5 years. Conclusion In short, BMW is multinational companies that are considering very successful in the market. Many country have their dealer that already listed on the essay and their car are consider famous and premium concept are already key in to the whole world consumer concept. BMW car are now represent the status of a person, so they should have a very good marketing plans, strategies and new concept to compete with their strong competitor and continue to improving and make them better. In addition, with all the different PESTEL and 4ps as well that need to analysis deeply accordingly to the differences of country and so meet the local culture and local people need. Apart from that, it is very important for a company to do a proper company strategy. A company need to do a good segmenting of which segment of their products should fall into and then targeting who is their target market. Positioning come after targeting, a very good company needs to have a very good position in the target market. Following by the forecast their objective, must they clearly define what objective they need to achieve on which year (what and when). Next, work together with all the staff in the company and so the dealer to achieve it if possible. Lastly, by doing this all ways to make sure that BMW can stand last longer in the market and continue to produce quality car for the consumers in the market all around the world.

Destiny :: essays research papers

Destiny was a misunderstood girl. She was a depressed, lonely, and hopeless young woman. Her mom was strung out on drugs, and her father was nowhere to be found. She hated her life, and she hated everyone else, even the people who tried to help her out.   Ã‚  Ã‚  Ã‚  Ã‚  Destiny stayed in one the most dangerous neighborhoods in Detroit. A couple days couldn’t past, without seeing or hearing about a fight or killing. She feared walking home from school everyday. She was seventeen years old, a senior in high school, who could only read at an eighth grade level. Since her mom was never really around, she would have to stay home from school to look after her baby sister.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Destiny, where’s mom, said Kisha.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I don’t know Kisha said Destiny.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Well I miss mom, she’s always gone.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I know, I know, don’t worry I’m here Kisha; I’ll always be here.†   Ã‚  Ã‚  Ã‚  Ã‚  It had been a few days since Destiny had seen her mom. She was very frustrated. She couldn’t believe that her mom couldn’t even call her. She cried whenever her sister was not in the room.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Why is this happening to me?†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I didn’t do anything to deserve this kind of life, cried Destiny.†   Ã‚  Ã‚  Ã‚  Ã‚  It was three o’clock in the morning when the phone rung. She answered the phone. It was her mom on the other end.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Hey baby, I’m sorry about not calling you sooner.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Yeah, well where are you at mom Kisha keeps asking about you.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Well Destiny I was just calling to tell you that I’m not coming home.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"What?†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I’m going to New York, I need to get away from here.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Mom, what about us?†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Honey you have to take over now. I love you.†   Ã‚  Ã‚  Ã‚  Ã‚  Her mom hung up, those were the last three words Destiny would ever hear her mom say. She tossed and turned the rest of the night. Kisha came into the room to wake up Destiny. She had overslept, which made her and Kisha miss school. Kisha could see the pain in Destiny’s eyes. She knew she had to tell why their mom wouldn’t be coming home and that she moving to New York. Destiny told Kisha the horrible news. They both wept and held each other until they both fell asleep.   Ã‚  Ã‚  Ã‚  Ã‚  A couple months had passed, Destiny struggled to make ends meet. She had to borrow food from her neighbors just so that they could eat every night. She knew that she would have to do something, or they would lose everything.

“Gaston” by William Saroyan Essay

The short story â€Å"Gaston† by William Saroyan is a creative story that portrays the better parts of life of a torn family. The father and the daughter in the story are spending quality bonding time during the frame of the story. What began as just the simple act of a meal of peaches turned into a thoughtful insight of there lives. Throughout the story the concepts of fear love and loss of both the father and his daughter are portrayed through Gaston. The imaginative father plays an important role in the story. He created a life for the bug within the peach that held so much meaning and importance to backbone of the story. Preparing the day with his daughter as she naps he purchases seven peaches for an afternoon snack. While eating the â€Å"bad† peach he comes across a bug that has made his home within the seed of the peach. He gives the critter the name â€Å"Gaston† and refuses to squash him. I feel that we can relate this situation of the bug to the relationship between the father and his daughter. The fathers fear of losing his daughter and or making her unhappy is very strong. Just in the way he jumps at the fact she wants a bad peach. And finding something good within the bad peach is like finding something good coming out of the divorce situation. The fathers love for his daughter is prominence, we can assume how much he cares for her when he tells her â€Å"the important thing is what you want, not what I want† (63). His love for her helps overcome the loss of his family and home. I believe that when he states â€Å"the poor fellow hasn’t got a home, and there he is with all that pure design and handsome form, and nowhere to go† (62), he talks about his self. The daughters concept of love grown within the story. Her first reaction to the bug was â€Å"ugh† and wanting to squash it. She formed a bond with the critter when her father was ar ound and explained to her how special the bug is.

Formulating A Healthcare Policy Worksheet Example

Formulating A Healthcare Policy Worksheet Example Formulating A Healthcare Policy Worksheet – Coursework Example Adult and Childhood Obesity Affiliation Adult and Childhood Obesity Adult and childhood obesity is a major problem in the United States. The problem is most prevalent in children and teenagers. The number of obesity cases reported have increased significantly. To the nursing profession, the problem is important since the field is faced with problems to minimize the trends of the issue due to their effects on patients. The realization of the obesity was flagged as significant in 1980. However, regardless of the importance of the problem not much has been done to reverse the trend. In 2012, studies showed obesity cases tripled since 2008 (CDC, 2014). From the data it is clear the regulatory policies should be reversed or changed. The consumption of fast foods and supersized drinks and meals is the greatest cause of obesity (CDC, 2014). Laws created to minimize the consumption of these meals and drinks have not been effective. Consequently, more stern laws that curb the production of su ch diets to the consumer market should be developed. This is based the increased consumption of fast and supersized foods and drinks increase the obesity cases reported. As at 2012, 12.5% of children between the ages 2-19 are obese (CDC, 2014). The obesity problem has become a major problem in the society and medical field. In addition, the regulations put in place are not effective enough to reverse the trend. The goal of the study to find more objective solutions to the problem and reverse the trend. In addition, the problem should be addressed more intensely in children since obese children are more likely to be obese adults later in life. The most functional option to consider is to limit the production and supply of supersized foods and drinks, and fast foods. Government medical sites have recorded data on the issue. For instance, the CDC have cited data that show the prevalence of the problem since 2008. The state level of government should be directly involve with problem. Different states may put in place different strategies to curb the problem. ReferenceCenters of Disease Control and Prevention (CDC). (2014). Childhood Obesity Facts. Retrieved from cdc.gov/healthyyouth/obesity/facts.htm

Thinking in Pictures-A day in the life of an autistic essays

Thinking in Pictures-A day in the life of an autistic essays To most humans, sight is their strongest sense; however, when communicating, we often prefer language or spoken word to explain what we are thinking, feeling or experiencing. In the case of one autistic woman, Temple Grandin, this common form of communication is all but foreign to her. In her autobiographical work, Thinking in Pictures, Temple gives the non-autistic, language-communicating person an idea of what it is like to live a life where pictures communicate and explain her surroundings, emotions (although limited) and world. This essay will give an overview of her book, and attempt to analyze the three recurring themes; her work, her disease and her life (which includes the previous two). Temple Grandins autobiographical work explores her life with autism/ autistic disorder, a disease that ranges in degrees of severity so drastically that some afflicted with the disease may carry out self-sufficient lives (like Temple) and others my never be able to support themselves in such simple tasks as feeding themselves. It is a neurological disorder that affects the brain; therefore, while much study is done it is a difficult disease to diagnose and even harder to treat. Since the disorder affects the communication skills and social interactions the individual has with other people, its many ranges can be classified under the larger PDD or Pervasive Developmental Disorders umbrella. Also included under this umbrella are Aspergers Syndrome, Child Disintegrative Disorder, and Retts Disorder. A child/adult diagnosed with autism or one of the PDDs may be either high-functioning (like Temple) or low-functioning. They may be sensory hyper-sensitive, where loud noises, bright lights and other such occurrences cause great pain to their nervous system. Because of this spectrum of severity found in autistic disorder, a child may be diagnosed as low-functioning, and with the help of therapy progress to h...

Limitations placed on American civil liberties during the Cold War Research Paper

Limitations placed on American civil liberties during the Cold War - Research Paper Example This conflict ranged from mere subtle espionage across in major cities to combat action in places such as the Vietnam. The Cold War was thus pegged on communist fear that ended up curtailing the America’s freedom of speech, altered the foreign policies, and discouraged the voices of dissent. The Cold War period remains one of the most repressive times in the history of the U.S. where the freedom of speech was significantly subjugated. In an effort to bring to light cases of espionage, root out disloyal citizens, and the threat of communist spreading across the world, the U.S. government rolled out a number of programs that instilled so much fear among the Americans. At the centre of the repressive policies was the anticommunist Senator Joseph McCarthy. McCarthy was in charge of House Un-American Activities Committee whose role was to investigate acts of subversion that threatened the U.S. constitution1. This committee inadvertently began looking into suspicious cases of people within the federal government either directly or indirectly supporting communist’s agenda. Those holding public offices were thus required to take loyalty oaths as one of the measures to test or deter Communist sympathizers. The loyalty program later became part and parcel of Presidential E xecutive Orders2. The end result was of this loyalty program is that many Americans became afraid or discouraged of raising their thoughts or debating outside what was regarded as the norm. The â€Å"red scare† and fear of contradicting the norm made many Americans afraid of exercising their Freedom of speech as embodied in the First Amendment of the U.S. Constitution. The right to openly and publicly express ones idea were significantly hampered as one could easily be mistaken or linked to communist sympathizer. The Cold War equally affected the American politics to a greater extent. The U.S. presidents under the full backing of the congress set out to revise

Campbell Soup Case Study Example | Topics and Well Written Essays - 750 words

Campbell Soup - Case Study Example The company’s management should have paid attention to the issues affecting their employees. For example, the Campbell Soup Company should have raised the minimum wage of the workers and provide benefits such as health insurance and other benefits that would have made their life secure (Barger & Reza, 1994). Second, the company should have mediated earlier. It is essential to act as soon as the workers concerns become apparent. This is because, as witnessed, the issues may heighten. The living and working conditions of the migrant farm laborers was appalling. A large number of them resided in overpopulated areas, without sufficient toilets, clean drinking water, and electricity. Campbell Soup Company should have improved their living standards so as to prevent criticisms from the Farm Labor Organizing Committee. Third, the company should have researched the workers’ issues in person. Researching the workers’ concerns would have assisted in getting accurate inform ation regarding the living and working conditions of the workers and helped management deal with the issues. It was Farm Labor Organizing Committee that highlighted the inequitable labor activities (Barger & Reza, 1994).... They also continued to endure harsh conditions because it was the responsibility of the growers to determine their conditions. Second, Campbell Soup Company employees working conditions enhanced (Barger & Reza, 1994). This is because they were included in labor organizations and could take part in collective bargaining. Third, executives of Campbell Soup Company had to raise wages and enhance their workers working conditions. They also had to change to mechanical harvesters. Fourth, independent growers had to improve the working conditions of laborers due to pressure from FLOC. Fifth, FLOC got support from significant organizations and leading national agencies to advance its activities. Sixth, the ombudsman advanced the accessibility of schooling facilities and guaranteed that the workers’ children went to school in the school period. Seventh, protesters continued with their protests until the company addressed some of the worker’s issues (Rosenbaum, 1993). Finally, mi grant workers children stopped accompanying their parents to the farms and started attending classes in the school period. Question 3 The most appropriate ethical approach applicable to this situation is the utilitarian approach. The utilitarian approach examines an act in terms of its outcomes or consequences, that is, the total costs and benefits to every stakeholder on a personal level. The utilitarian approach attempts to attain the largest benefit for the largest number of people while generating the least degree of damage or thwarting the largest degree of distress (Barger & Reza, 1994). The approach asserts that everyone’s concern should be looked at in a similar manner during the decision making process, and this incorporates